After reading about Bee’s rant of Atta available in Indian stores and with all the experiences that I have had so far with Indian store products, I should have known better. Shame on me. In we walked last sunday into this store , to buy some atta. I have been buying this brand called Sujatha, which is as close as you could get to whole wheat from an Indian store. My eyes fell on the Pillsbury brand , which specifically said “No Added Maida” and “Extra Wheat Bran Added”. My heart filled with joy and I jumped , grabbing at the 20Lb bag with all my might.Suresh had to pull me away from the bag as there was no way I could lift it. We come home, pour it and out comes this beige colored flour. I wrinkled my nose and Suresh assured me that it said “extra bran”, which might have made the whole wheat paler. 😉
Tried making rotis yesterday and it became obvious that it was actually MAIDA flour with some “EXTRA BRAN” added to give it a wheatish tinge. I could pull the rotis in all shapes and sizes and it was as sticky as ….hmmm..well… Maida.How dare they? Such a blatant lie. I thought Pillsbury being a known brand will make it authentic too. My bad, I guess. No more Indian Store Atta for me. I am sure if I had bought Pillsbury Whole Wheat Flour from a regular grocery store, it would most probably be OK.Have you observed that even the restaurant rotis here has maida added to the wheat flour.
Mr.Pillsbury from Indian Store, Do you even know the meaning of durum wheat? or wheat bran or maida for that matter? Please refer to the Wikipedia and stop lying or better stop selling what you call as durum atta. I think there was a miscommunication when someone told you that durum wheat atta is actually white in colour.